PROSPECTS AND OPPORTUNITIES
Contrasting expectations for wine in Brazil
The challenges that wine in Brazil has been facing are unlikely to wane over the forecast period. Climate issues are likely to aggravate, and economic uncertainty is not expected to ease.
Price challenges expected over the forecast period
Competition in wine is likely to intensify, and prices are likely to become an even more important factor driving consumers’ choices, especially with the potential implementation of new tax frameworks over the forecast period. Therefore, an increasing number of Chilean wines are expected to expand their presence in Brazilian retailers, offering a good balance between price and quality and consequently further strengthening competition with economy and mid-priced wine.
Online to maintain its relevance in B2C and B2B channels
Investments in the online ecosystem are likely to emerge across some wine companies. In addition, e-commerce sales of wine are expected to continue to grow, particularly among experienced consumers who are already familiar with the drink and aware of the brands and wine specifications they prefer.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Brazil?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Brazil - Category analysis
KEY DATA FINDINGS
Structural challenges continue to impact wine, particularly still red wine
Sparkling, still white and still rosé volume sales grow, but at slower rates
On-trade outperforms off-trade channel, while Chilean brands expand their presence
Contrasting expectations for wine in Brazil
Price challenges expected over the forecast period
Online to maintain its relevance in B2C and B2B channels
Alcoholic Drinks in Brazil - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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