PROSPECTS AND OPPORTUNITIES
Increasing consumption occasions to drive volume growth
Over the forecast period, total volume sales of wine in Singapore are set to record a 2% CAGR to reach 14 million litres. This growth is anticipated to be driven by rising affluence, evolving consumer tastes, and the increasing integration of wine into everyday social occasions.
Growth of wine to be supported by greater consumer education
The positive outlook for wine in Singapore will be driven by a combination of rising disposable income, increasing consumer sophistication, and a growing appetite for discovery. As wine becomes more embedded in everyday social occasions, its role is expected to shift from a symbol of status to a more accessible and versatile lifestyle product.
Japanese sake will continue to evolve through product innovation
The popularity of sake in Singapore is set to rise over the forecast period, driven by a growing interest in novelty, wellness, and craftsmanship. As local consumers become increasingly adventurous and health-conscious, sake producers are responding with innovative offerings that align with local preferences and lifestyle trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Singapore?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Singapore - Category analysis
KEY DATA FINDINGS
Despite flat demand, value sales of wine rise in 2024
Packaging innovation to elevate the appeal of wine and act as point of difference
Supermarkets continues to dominate off-trade distribution of wine in Singapore
Increasing consumption occasions to drive volume growth
Growth of wine to be supported by greater consumer education
Japanese sake will continue to evolve through product innovation
Alcoholic Drinks in Singapore - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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