PROSPECTS AND OPPORTUNITIES
Development of wine culture offers promising outlook
The wine category is expected to witness a steady rise in volume sales over the forecast period, in line with the rising consumer awareness of wine culture. Players from Western countries, such as Italy, France, Chile, Spain, or Australia, are likely to cooperate with trade associations or embassies to organise wine festivals and wine tastings to promote Vietnamese wine culture.
International brands are likely to perform better than local brands
Imported wine brands are expected to witness a stronger presence in Vietnam over the upcoming years. As a result of global climate change, the weather in Vietnam will become increasingly hotter, even in the highland regions, which will cause various difficulties and challenges for expanding local wine production, as well as improving product quality and taste.
Product innovation will be driven by imported brands
Vietnamese consumers will be exposed to more imported brands from overseas, through retail distribution and marketing efforts. As more wine players look to capitalise on the strong growth in Vietnam’s wine category, local consumers will have a chance to buy new products from wine-producing countries, such as Italy, Australia, Spain, or Chile.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Vietnam?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Vietnam - Category analysis
KEY DATA FINDINGS
Wine in Vietnam continues to show solid performance
Imported wine companies gain traction over domestic players
Retail e-commerce continues to grow well in 2024
Development of wine culture offers promising outlook
International brands are likely to perform better than local brands
Product innovation will be driven by imported brands
Alcoholic Drinks in Vietnam - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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