Competitive Landscape
Leading Manufacturers Reinforce Position through Tailored Distribution and Taste Profiles
In 2025, the wine category in Vietnam remains highly fragmented, with Grands Chais de France SA holding the leading position, supported by a consistent volume share of 8%. This company’s flagship brand, JP Chenet, maintains strong visibility through wide distribution across modern trade channels, restaurants, and specialised wine shops.
Local Producers Adapt to Regulatory and Cost Pressures Amid Rising Craft Competition
Emerging companies in Vietnam’s wine landscape grappled with significant headwinds in 2025, driven primarily by stringent drink-driving laws under Decree 100 that have sharply curtailed consumption and social drinking occasions. This regulatory environment has dampened demand, compelling local players like Ladofoods to implement cost-cutting measures and adopt cleaner production methods to preserve margins amidst rising raw material prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Vietnam?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Vietnam?
- How are products distributed in Vietnam?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Vietnam - Category analysis
Key Data Insights
Wine Summary
Strong Economic Growth and Tourism Boost Wine Consumption and Value
Still Light Grape Wine Leads Volume, as Sparkling Wine Shows Rapid Value Growth
Winefest and Tourism-Driven Experiences Elevate Wine’S Cultural Presence and Demand
Urban Consumers Elevate Social Wine Occasions While At-Home Consumption Stabilises
Still Light Grape Wine Leads Volume as Sparkling Wine Surges Due to Cocktail Trends
Importers Innovate Amid Rising Demand for Premium Quality and Responsible Consumption
Leading Manufacturers Reinforce Position through Tailored Distribution and Taste Profiles
Local Producers Adapt to Regulatory and Cost Pressures Amid Rising Craft Competition
Small Local Grocers Maintain the Lead as Modern Trade Gains Ground in Retail Distribution
Retail E-Commerce Accelerates Wine Sales through Platform Expansion and Brand Engagement
Modern Trade and Digital Platforms Reshape Retail Dynamics with New Brand Collaborations
Flavour Experiments Drive New Wine Experiences
Product Innovation Bolsters Growth Amid Evolving Consumer Preferences
Alcoholic Drinks in Vietnam - Industry Overview
2025 Developments
Key Data Insights
Premium and Value Choices Polarise Consumer Spending
Beer Dominates Volume and Value as Cider/Perry Surges on Modern Lifestyle Trends
Brands Adapt Packaging and Design to Engage Younger Consumers and Sustain Growth
Government Tax Policies Reshape Consumer Choices and Market Growth Trajectories
Heineken Vietnam Brewery and Sabeco Lead Value Growth as Beer Remains Dominant and Cider/Perry Surges
Brands Leverage Experiential Marketing and Craft Innovation to Capture Gen Z
Heineken Vietnam Brewery Strengthens Its Leading Position as Sabeco Faces Volume Decline
Emerging Brands Leverage Innovation and Promotions to Capture Youthful Consumers
Small Local Grocers Maintain Lead Amid Modern Trade Expansion
Modern Trade and Promotions Reshape Consumer Purchasing Patterns
Retail E-Commerce Grows as Digital Strategies Enhance Premium Product Sales
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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