PROSPECTS AND OPPORTUNITIES
Future growth likely to be tied to changing lifestyles and product expansion
Total volume sales of wine are expected to continue to rise in 2025, and see a strong positive CAGR during the forecast period overall. The future success of wine in the United Arab Emirates is expected to hinge on several reinforcing factors.
Rise of non-alcoholic wines amidst health trend
Although still a niche, non-alcoholic wine has been gaining traction in the United Arab Emirates, and is expected to continue expanding in both range and popularity in the forecast period. This shift will be driven by growing interest in healthier lifestyles.
Future integration of AI into wine experiences
Looking ahead, artificial intelligence may play a transformative role in wine in the United Arab Emirates. Given the country’s tech-savvy consumer base, AI applications in restaurants could offer personalised food and wine pairings, or recommend specific vintages based on the occasion and season.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in United Arab Emirates?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Dominance of red wine, and seasonal consumption trends
Emergence of sustainable wine options
Premiumisation determines the direction for on-trade sales
Future growth likely to be tied to changing lifestyles and product expansion
Rise of non-alcoholic wines amidst health trend
Future integration of AI into wine experiences
Alcoholic Drinks in the United Arab Emirates - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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