PROSPECTS AND OPPORTUNITIES
Wine category faces continued structural headwinds despite innovation efforts
Wine is expected to see further volume decline in the US over the forecast period. The category will continue to face significant structural challenges, with fundamental shifts in consumer behaviour and industry limitations constraining recovery prospects.
Sustainability and premium positioning become essential for survival in contracting market
Sustainability and locality will become increasingly critical differentiators for wine brands seeking to maintain relevance in a contracting market, particularly as they compete for the attention of values-driven consumers who have numerous beverage alternatives. Throughout the forecast period, wineries that successfully combine authentic sustainable practices with compelling local terroir stories will carve out defensive positions in an otherwise challenging landscape.
Wine industry innovation risks accelerating consumer migration to alternative categories
Wine companies' innovation efforts will increasingly focus on wine-based RTDs and cannabis-infused alternatives, potentially accelerating consumer migration away from traditional wine and further undermining the core category's prospects. As wine producers chase evolving consumer preferences for convenience, lower alcohol content, and novel experiences, their innovations have the potential to primarily benefit competing beverage categories rather than strengthening wine's market position.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in USA?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in USA?
- How are products distributed in USA?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in the US - Category analysis
KEY DATA FINDINGS
Changing consumer attitudes hit wine consumption
Top players leverage brand innovation and reposition in a shrinking market to combat competiitve pressures
On-trade stagnation and rising demand for lower alcohol options reshape wine distribution trends
Wine category faces continued structural headwinds despite innovation efforts
Sustainability and premium positioning become essential for survival in contracting market
Wine industry innovation risks accelerating consumer migration to alternative categories
Alcoholic Drinks in the US - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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