PROSPECTS AND OPPORTUNITIES
Bright outlook for wine
The outlook is bright for the wine category in Romania, given its position as a major producer of wine and the strong culture of drinking wine. The cost of living is expected to remain high, especially in the initial years, with consumption from home production expected to remain prevalent together with loose wine purchased from wine cellars and individual producers.
Locally produced wine set to maintain its dominance
Locally produced wine will continue to dominate, although imports are growing and exceed exports due to the similarities in terms of wine varieties and lower prices compared to Romanian wine, which is comparable in terms of quality. The Republic of Moldova leads the origin countries for bottled wine imports with the well-established Crocova, Purcari and Domeniile Davidescu.
Top four players will continue to hold a strong position
Over the forecast period, the top four players will continue to hold a strong position ahead of the large number of smaller producers. Cramele Recas SA, Jidvei SRL, Cotnari SA and Beciul Domnesc SA are expected to invest heavily in marketing and distribution to increase their visibility in both the off- and on-trade channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Romania?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Romania - Category analysis
KEY DATA FINDINGS
Strong harvest and moderate price increases benefit wine in 2024
Manufacturers increasingly focus on branding initiatives
Modern grocery retailers benefit from expansion and separate wine galleries
Bright outlook for wine
Locally produced wine set to maintain its dominance
Top four players will continue to hold a strong position
Alcoholic Drinks in Romania - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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