PROSPECTS AND OPPORTUNITIES
Wine sales to witness strong volume growth
Wine sales are expected to pick up over the forecast period with rising consumer interest in crémant sparkling wine from France, rather than champagne, and a burgeoning interest in non-alcoholic wine over the forecast period, albeit from a small base. As prices continue to rise, locals are expected to shift towards cheaper bottles, although they will continue to purchase wines.
Price rises set to continue in wine
Wine prices will continue to rise in 2025, due to the increase in VAT from 17% to 18% as of 1st January 2025. With the rising cost of living, the wine category has already felt the impact of the high and rising prices of wines and consumers are shifting towards cheaper local variants to economise.
Wines target the younger adult generations
Over the forecast period, wineries are expected to launch "younger" bottles of wine, designed to appeal to the younger adult generation that drink less. This will be the core target audience for future non-alcoholic wines that are expected to launch over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Israel?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Israel?
- How are products distributed in Israel?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Israel - Category analysis
KEY DATA FINDINGS
Wine sales continue to grow well
Consumers switch towards local wine producers
On-trade wine volumes decline due to Israel-Hamas war
Wine sales to witness strong volume growth
Price rises set to continue in wine
Wines target the younger adult generations
Alcoholic Drinks in Israel - Industry Overview
Alcoholic drinks in 2024: The big picture
key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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