PROSPECTS AND OPPORTUNITIES
Wine is expected to see modest growth in line with recent trends
Wine is expected to see similar growth trajectories over the forecast period as experienced in 2024. In this year, South Africa’s climate created unusual challenges for wine producers.
Non-alcoholic wines and technological innovation set to drive growth
In South Africa, innovation in wine is closely tied to technology and data-driven viticulture. Producers are using scientific insights to select optimal vineyard sites and improve sustainability, ensuring that no new plantings occur without a clear market strategy.
Some uncertainty for wine exporters within South Africa
Given the economic uncertainty surrounding US trade tariffs on South African exports, many domestic wine producers could face challenges when selling to the US market. In addition to this, there is also the potential loss of South Africa’s preferential trade status under the African Growth and Opportunity Act (AGOA), which further threatens the competitive status of South African wine in the US market.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in South Africa?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in South Africa - Category analysis
KEY DATA FINDINGS
South African wine industry shows resilience amid economic challneges
Innovative packaging continues to shape the wine industry and drive growth
Supermarkets remain the leading distribution channel through innovative colaborations with local wine brands
Wine is expected to see modest growth in line with recent trends
Non-alcoholic wines and technological innovation set to drive growth
Some uncertainty for wine exporters within South Africa
Alcoholic Drinks in South Africa - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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