PROSPECTS AND OPPORTUNITIES
Gradual recovery with rosé and non-alcoholic wines driving momentum
Wine sales are forecast to see modest recovery over the coming years, but growth will remain constrained by high alcohol taxes, inflationary pressures, and the continuing shift toward more health-conscious drinking habits. Even so, there are bright spots that will sustain momentum.
Sustainability and carbon footprint reduction to shape market practices
Sustainability will remain one of the defining themes in Sweden’s wine industry. Systembolaget has set ambitious goals to halve the carbon footprint of its wine supply chain by 2030, actively encouraging suppliers to shift toward lighter bottles, recyclable materials, and alternative formats such as bag-in-box or cans.
Innovation in grape varieties and local wine tourism to expand opportunities
Domestic wine production, though still small in scale, will play a more prominent role in shaping consumer interest and innovation. Swedish vineyards are increasingly planting disease-resistant grape varieties such as Solaris, Regent, and Cabernet Noir, which are better suited to the cooler Nordic climate and reduce the need for chemical inputs.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Sweden?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Sweden - Category analysis
KEY DATA FINDINGS
Wine sees steep decline as consumers shift toward lighter and no/low-alcohol options
Innovation shaped by affordability, packaging, and organic positioning
Distribution dominated by Systembolaget, while e-commerce expands reach
Gradual recovery with rosé and non-alcoholic wines driving momentum
Sustainability and carbon footprint reduction to shape market practices
Innovation in grape varieties and local wine tourism to expand opportunities
Alcoholic Drinks in Sweden - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!