PROSPECTS AND OPPORTUNITIES
Wine is expected to bounce back, but headwinds remain
Total volume sales of wine are expected to rebound, to grow at a moderate pace through the forecast period. The anticipated economic recovery is set to drive higher discretionary spending levels.
Sustainability considerations to grow in importance
Sustainability is a growing trend in wine in New Zealand, with many producers prioritising eco-friendly practices to reduce their environmental impact and appeal to eco-conscious consumers. This commitment to sustainability spans from vineyard management to wine production, with an emphasis on organic, biodynamic farming and carbon footprint reduction.
Innovation potential lies in non/low alcohol wine
Wine in New Zealand holds significant innovation potential in non/low alcohol wine, driven by changing consumer preferences and an increasingly health-conscious population. As the global demand for healthier lifestyle choices increases, New Zealand wineries are exploring creative ways to produce high-quality, alcohol-free alternatives that retain the complex flavours and characteristics of traditional wines.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in New Zealand?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in New Zealand - Category analysis
KEY DATA FINDINGS
Wine sees a downturn amidst cost-of-living and supply pressures and changing consumer preferences
Wine is increasingly fragmented and segmented, while the national carrier launches its own wine label
Supermarkets remains the leading channel for wine
Wine is expected to bounce back, but headwinds remain
Sustainability considerations to grow in importance
Innovation potential lies in non/low alcohol wine
Alcoholic Drinks in New Zealand - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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