PROSPECTS AND OPPORTUNITIES
Positive outlook for wine, backed by lifestyle trends and expanding wine tourism
Wine volume sales in Bulgaria are expected to continue on a positive growth trajectory, supported by the growing preference for lower-alcohol drinks particularly among younger consumers. Additionally, the country’s evolving wine culture and the development of wine tourism will further fuel interest in the category.
Climate change will shape market dynamics
Shifts in weather patterns are affecting the growing season and production cycles within vineyards in Bulgaria, posing challenges for local producers and contributing to sustained high wine prices. As a result, sales of imported wines from large-scale producers offering more competitively priced options are likely to increase.
Non-alcoholic wines to grow in popularity
The trend towards non-alcoholic wines is expected to gain momentum throughout the forecast period. Although this category currently represents only a small proportion of total wine sales, it has, according to industry sources, experienced impressive growth within the last year, albeit from a small base.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Bulgaria?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Bulgaria - Category analysis
KEY DATA FINDINGS
Wine gains momentum as consumer preferences shift towards lower-alcohol, perceived healthier drink options
Still white wine on the rise, alongside increasingly warmer climate
Supermarkets dominate off-trade sales, while e-commerce and on-trade channels see rapid expansion
Positive outlook for wine, backed by lifestyle trends and expanding wine tourism
Climate change will shape market dynamics
Non-alcoholic wines to grow in popularity
Alcoholic Drinks in Bulgaria - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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