PROSPECTS AND OPPORTUNITIES
Changing preferences in wine consumption set to continue
Wine consumption in Denmark will gradually weaken over the forecast period as consumers seek drinks with less/zero alcohol and lower ABV. The strongest declines in volume sales will occur in still red wine and fortified wines.
Shifts in consumer preferences towards sparkling and still rosé wine
Sparkling and rosé wine face solid growth prospects as these wines respond better to the tastes of younger Danish adults. The lighter taste and appeal of still rosé wine, particularly during warmer months, is expected to contribute to volume growth.
Packaging formats and sustainable features will lead innovations
Innovation in wine is expected to revolve around packaging and offering a constant flow of new wines and wine types. In wines, storytelling of the brand will become increasingly more important as consumers like the idea of buying from specific vineyards steeped in history and traditions.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Denmark?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Denmark - Category analysis
KEY DATA FINDINGS
Flat volume sales as wine consumption shifts to lighter options
Rising demand for sparkling wine boosts Amka Danmark’s volume share
Discounters lead the retail distribution of wine
Changing preferences in wine consumption set to continue
Shifts in consumer preferences towards sparkling and still rosé wine
Packaging formats and sustainable features will lead innovations
Alcoholic Drinks in Denmark - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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