PROSPECTS AND OPPORTUNITIES
Increasing awareness and a developing wine culture should drive category growth
While both value and volume sales of wine are expected to increase over the forecast period, optimism among distributors and producers is tempered. The dependence on the economic situation, as well as changes in legal regulations, makes the future of wine uncertain.
A ban on online alcohol sales would be devastating for Polish wineries
The Polish wine industry faces the potential threat from the Ministry of Health’s proposed ban on online alcohol sales in Poland. Polish producers and importers fear that these new regulations will disproportionately affect small wineries, for whom online sales are crucial.
Manufacturers looking for clarification on the reguation of low-alcohol wine
Wine is defined in Polish regulations as having a certain ABV level. However, wine producers in Poland are advocating for a decrease in the minimum alcohol level in wine products, in order to create low-alcohol categories, from 1.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Poland?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Poland - Category analysis
KEY DATA FINDINGS
Wine sales stagnate in 2024 in Poland
Wine tourism and non alcoholic wine are the fast growing areas in Poland
Discounters cements is position as the key distribution channel for wine
Increasing awareness and a developing wine culture should drive category growth
A ban on online alcohol sales would be devastating for Polish wineries
Manufacturers looking for clarification on the reguation of low-alcohol wine
Alcoholic Drinks in Poland - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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