PROSPECTS AND OPPORTUNITIES
Healthy ongoing growth expected for non-alcoholic wine
Healthy ongoing growth is expected for non-alcoholic wine over the forecast period, at steady levels, and supported by increasing consumer interest in sophisticated, alcohol-free beverage options that align with local cultural and religious norms. The expansion of modern retail channels, greater visibility in upscale hospitality venues, and rising health consciousness among both locals and expatriates, will also help to support continued growth.
Variety expansion and growing availability will help to support sales
Consumers in Saudi Arabia are showing a growing interest in premium and international products in general, hence also non-alcoholic wine brands, as well as a broader range of varietals such as sparkling, rosé, and classic reds and whites. This trend is being encouraged by greater product availability in both supermarkets and specialty stores, as well as consumers’ desire for more sophisticated, lifestyle-oriented beverage choices.
Innovation will focus on premiumisation and building consumer trust
Innovation will be a key driver in non-alcoholic wine over the forecast period, with producers focussing on improving taste, aroma, and packaging, to better replicate the traditional wine experience. Advanced dealcoholisation techniques, new flavour profiles, and elegant packaging, are all helping non-alcoholic wine to appeal to a wider audience, and such initiatives will continue especially as variety expands and availability becomes stronger.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Saudi Arabia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Non-alcoholic wine continues to develop in Saudi Arabia
Shares devided between two main players and smaller brands, with innovation focussing on premiumisation
Supermarkets lead off-trade sales of non-alcoholic wine
Healthy ongoing growth expected for non-alcoholic wine
Variety expansion and growing availability will help to support sales
Innovation will focus on premiumisation and building consumer trust
Alcoholic Drinks in Saudi Arabia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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