PROSPECTS AND OPPORTUNITIES
Wine consumption set to recover from 2025
Wine is expected to see off- and on-trade consumption rebound in 2025 as further improvements in macroeconomic conditions increase confidence and purchasing power among Estonians. The outlook for the rest of the forecast period is favourable, with steady growth in total volume sales projected.
Level of new product development expected to remain high
The growing adoption of healthier lifestyle habits in Estonia will continue to inspire the launch of non alcoholic and lower ABV products in wine over the forecast period. Together with sustainability concerns, the health and wellness trend should also encourage more players to introduce organic, vegan and biodynamic varieties.
More producers likely to introduce canned and bag-in-box wines
Wines in metal beverage cans and bag-in-box packs are expected to become more widely available in Estonia over the forecast period. Such formats are gaining popularity with young adults who prioritise convenience and value-for-money, and can help to stimulate impulse and trial purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Estonia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Estonia - Category analysis
KEY DATA FINDINGS
Elevated cost-of-living pressures continue to depress overall demand for wine
Premiumisation evident in new lauches despite challenging trading conditions
Supermarkets and hypermarkets remain the leading retail distribution channels
Wine consumption set to recover from 2025
Level of new product development expected to remain high
More producers likely to introduce canned and bag-in-box wines
Alcoholic Drinks in Estonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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