After its decline in 2024, wine can restore growth through the development of premium organic still wines championed by INAVI (National Institute of Viticulture). Following a concerted campaign by INAVI, the number of Uruguayan wineries producing and certifying organic wines has risen markedly; by the end of 2024 there were 37 wineries overseeing 210 vineyards certified as sustainable.
On-trade channels saw vermouth gain penetration at the expense of beer in the review period, led initially by artisanal labels Rooster and Las Flores in bars and restaurants and, from 2023 into 2024, by specialist alcoholic shops and supermarkets. The sector was invigorated in 2024 by Pernod Ricard Uruguay’s entry, which intensified competition between Grupo Cepas Uruguay’s Martini and Gancia and Campari’s Cynar and Cinzano.
Over the forecast period, continued immigration of high-income Argentineans and other nationals is anticipated to spur further small and medium private initiatives in wine. The past decade has seen high-income foreign investors establish boutique wineries in Uruguay, particularly in Maldonado: Argentine Rodrigo Diz Solari with Sierra Oriental and Peruvian Edmond Borit with Sacromonte, which also offers wine-tasting tours.
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Understand the latest market trends and future growth opportunities for the Wine industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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