PROSPECTS AND OPPORTUNITIES
Wine expected to see a sluggish performance over the forecast period
Wine is expected to see a sluggish performance over the forecast period, due to the overarching trends affecting alcoholic drinks in general. Consumer interest in wine is waning, notably among the younger adult generations, who are more inclined towards RTDs, premium and craft beers, and non-alcoholic options.
Players will likely utilise social media to promote non-alcoholic wine
As wine players continue to focus on non-alcoholic variants, in order to attract younger adult demographics, it is likely they will utilise social media to reach their target audience. By using modern online channels, manufacturers can communicate with younger, tech-savvy, adult generations who are moving away from traditional alcoholic drinks like wine.
On trade sales expected to be boosted by population growth and ubanisation
On-trade sales are expected to be supported over the forecast period by the growing number of restaurants, bars, and pubs in the country. Indeed, population growth and urbanisation of many rural/remote areas in Canada has led to a healthy growth in the foodservice sector overall.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Canada?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Canada - Category analysis
KEY DATA FINDINGS
Wine faces challenges due to changing consumer trends and climate factors
Arterra Wines maintains its top place, while niche non-alcoholic options see the strongest developments
Distribution landscape remains largely unchanged
Wine expected to see a sluggish performance over the forecast period
Players will likely utilise social media to promote non-alcoholic wine
On trade sales expected to be boosted by population growth and ubanisation
Alcoholic Drinks in Canada - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Off-trade establishments
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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