Competitive Landscape
Retailers Expand Direct Imports and Private Label to Challenge Established Producers
Wine remains highly fragmented, with the leading company holding only a 13% total volume share in 2025 and the top three manufacturers together accounting for less than one-third of total sales. The landscape has become even more competitive over the review period, as local companies such as Bayadera Group, NVP Nyva TOV, and Regno Italia UA TOV have seen only marginal shifts in their shares, while a wider set of players—including large retailers—have increased their influence through direct imports and private label expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Ukraine?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Ukraine - Category analysis
Key Data Insights
Wine Summary
Fratelli Vermouth Reinvents Flavour to Engage Younger Consumers of Legal Drinking Age
My Wine Pioneers Zero-Alcohol Innovation and Sparks Local Momentum
Atb-Market and Silpo Imports Accelerate Polarisation and Redefine Value
Aznauri and Aliko Expand Flavoured Options for Younger Consumers of Legal Drinking Age
Non Alcoholic Wine Gains Momentum as Health Focus Grows
Retailers and Brands Drive Polarisation through Packaging and Premiumisation
Retailers Expand Direct Imports and Private Label to Challenge Established Producers
Atb and Silpo Drive Private Label Imports and Value Promotions
Maudau and Rozetka Expand Access to Niche and Non-Alcoholic Wine
Alcoholic Drinks in Ukraine - Industry Overview
2025 Developments
Key Data Insights
Consumption Patterns Dictated by Economic Volatility
Beer Leads Sales, but Rtds a Key Driver of Growth
Local Innovators and Global Brands Drive Nolo Expansion
Affordable Formats Versus Selective Premium Splurges
Beer to Dominate Consumption as Rtds Provide Sophistication
Nolo Innovation and Hybrid Formats Reshape Assortment as Moderation Rises
Carlsberg Ukraine and Obolon Drive Stability as Innovation Intensifies Rivalry
Atb-Market and Silpo Drive Sales with Price Promotions and Exclusive Packs
Good Wine and Bad Boy Expand Premium Reach with Imported and Craft Lines
Online Platforms and Delivery Services Broaden Access to Premium and Niche Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Market Leaders Respond to Demand for Moderation and Experimentation
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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