PROSPECTS AND OPPORTUNITIES
Still light grape wine to determine future progress for overall wine in Tunisia
The development of wine in Tunisia is directly linked to the performance of still light grape wine, with the product representing more than 95% of total wine sales. Still grape wine is under the control of the Tunisian Ministry of Agriculture, which fixes the quantities exported and distributed each year.
Anticipated rise in imported wines
Imported wines represent only a very small share of total wine brands sold in Tunisia, but consumer awareness of such products is growing. While historically niche compared to domestic varieties, imported wines like Chinon Champ Du Pin, Domaine du Séminaire Village, and Mâcon Pierreclos are becoming more accessible due to reduced price differentials.
Growth opportunities in non alcoholic variants
Wine in Tunisia suffers from lack of innovation. Wine companies are innovating only in terms of packaging and design, rather than in terms of product development, with both players and consumers focusing primarily on still light grape wine.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Tunisia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tunisia?
- How are products distributed in Tunisia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Tunisia - Category analysis
KEY DATA FINDINGS
Volume sales decline in 2024, driven by the decrease in on-trade sales
Les Vignerons de Carthage in the lead
On-trade sales suffer from price hikes
Still light grape wine to determine future progress for overall wine in Tunisia
Anticipated rise in imported wines
Growth opportunities in non alcoholic variants
Alcoholic Drinks in Tunisia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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