PROSPECTS AND OPPORTUNITIES
Positive outlook for wine sales, supported by declining illegal market and growing demand for vermouth
Wine sales in Bolivia are expected to maintain positive growth in volume terms, driven largely by the reduced presence of the illegal market. The parallel US dollar exchange rate is projected to remain high, keeping profit margins tight for smugglers and allowing local producers to capitalise on increased sales.
Tannat grape to shape future of Bolivian wine.
In recent years, the Tannat grape has risen in prominence, thanks to the efforts of local wine producers. Wineries have introduced new Tannat-based wines, offering mid to high-end options that have broadened consumer choice.
Local wineries will drive sales through premium innovations.
Local wine producers are increasingly focusing on premiumisation and modernising their packaging to attract discerning consumers. Bodega Campos de Solana, for instance, is revitalising its classic Encuentro wine while launching an exclusive new label, Principia, as part of a strategic effort to drive sales growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Bolivia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Bolivia - Category analysis
KEY DATA FINDINGS
Wine market sees positive growth, driven by reduced contraband and rising local production
Local players invest in innovation
Wine distribution shifts towards traditional channels amid decline in contraband
Positive outlook for wine sales, supported by declining illegal market and growing demand for vermouth
Tannat grape to shape future of Bolivian wine.
Local wineries will drive sales through premium innovations.
Alcoholic Drinks in Bolivia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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