PROSPECTS AND OPPORTUNITIES
The category is set to benefit from the development of the local wine culture
Wine in Greece is projected to see strong total volume and value (constant 2024 prices) CAGRs, with accelerating increments, over the forecast period. There is a strong wine drinking culture in Greece, which is a wine producing country; hence, wine is consumed across a number of generations.
Premiumisation and value for money to be key shapers of on-trade demand
The increase in the number of wine bars is set to be a key contributor to on-trade volume, but also value growth, as such outlets tend to offer higher-quality wines. Bag-in-box bulk wine is expected to continue to claim high volume sales, especially in the short term, as consumers remain price-sensitive.
Wider availability of non alcoholic wine
Wine is unlikely to see significant innovation in the short term. In general, consumers are set to remain price-sensitive, with economy and value for money often the key factors in purchasing decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Greece?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Greece - Category analysis
KEY DATA FINDINGS
Wine benefits from the shift to off-trade consumption
Limited innovation in wine
More shelf space for wine in large modern grocery retailers
The category is set to benefit from the development of the local wine culture
Premiumisation and value for money to be key shapers of on-trade demand
Wider availability of non alcoholic wine
Alcoholic Drinks in Greece - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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