PROSPECTS AND OPPORTUNITIES
Wine sales are projected to rebound, although its vulnerability to climate change may challenge growth
Sales of wine are expected to recover and rise in volume terms over the forecast period, with a rebound set to begin from 2025. However, the industry is set to lose ground against beer, which benefits from a more favourable cost structure, superior levels of innovation, and reduced environmental impact.
Non alcoholic wine is set to rise, driven by health and wellness concern
In October 2023, the Institute for Viticulture Verification (IVV) revised its definition of wines, permitting the production of alcohol-free wine on the basis that it derives from the fermentation of fresh grapes. In response to the growing trend towards reduced alcohol consumption, leading wineries have invested in dealcoholisation facilities to produce non-alcoholic wine varieties.
New blends and grape varieties are expected to attract new consumers over the forecast period
Malbec is the hallmark of Argentinian wine production. Despite this, many wineries are looking to explore new blends and grape varieties, such as Cabernet Franc, Bonarda, and Criolla.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Argentina?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Argentina - Category analysis
KEY DATA FINDINGS
An oversupply allows players to reduce price points, driving sales during 2024
FeCoVitA Coop Ltda retains its lead while innovation focuses on new type of grapes and organic options
Small local grocers and discount stores see a solid rebound, taking volume from the modern channel
Wine sales are projected to rebound, although its vulnerability to climate change may challenge growth
Non alcoholic wine is set to rise, driven by health and wellness concern
New blends and grape varieties are expected to attract new consumers over the forecast period
Alcoholic Drinks in Argentina - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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