PROSPECTS AND OPPORTUNITIES
Economic recovery expected to support category-wide growth, especially in still grape and non-alcoholic wines
With indicators pointing to improved economic conditions in 2025, the wine category is expected to show signs of recovery after two years of decline. Still grape wine, which was particularly affected by reduced consumer spending and increasing competition from other categories such as beer, spirits and RTDs, is anticipated to benefit from renewed demand especially as purchasing power improves and consumers begin to return to more traditional preferences.
Argentinian wines to remain the top import choice, while Chilean and Spanish brands recover
Argentina continues to lead the import landscape in Peru’s wine category, bolstered by strong consumer recognition, regular awards and accolades, and sustained visibility in the retail space. Many of the most popular Argentinian brands benefit from prominent shelf space and point-of-sale promotions in hypermarkets and supermarkets such as Wong, Vivanda and Tottus, as well as growing availability in convenience stores like Tambo+ and Oxxo.
Local producers turn to heritage varietals to carve out a niche in a competitive market
With competition intensifying in the wine category, especially within the modern channel where imported labels are highly visible, local producers are seeking to strengthen their value proposition and stand out. As imported wine continues to gain favour among consumers often perceived as offering superior quality and more refined taste profiles local wineries are investing in innovation and differentiation, particularly in the mid- to premium-price ranges.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Peru?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Peru - Category analysis
KEY DATA FINDINGS
Economic uncertainty continues to constrain still wine consumption
Local leaders lose ground amid rising preference for imported wines
Modern distribution gains traction as small grocers lose share
Economic recovery expected to support category-wide growth, especially in still grape and non-alcoholic wines
Argentinian wines to remain the top import choice, while Chilean and Spanish brands recover
Local producers turn to heritage varietals to carve out a niche in a competitive market
Alcoholic Drinks in Peru - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!