PROSPECTS AND OPPORTUNITIES
Champagne and sake set to buck the declining trend
Total volume sales of wine are expected to continue to fall in South Korea in 2025, and indeed throughout the forecast period, with negative CAGRs for both the on-trade and off-trade channels. This decline will primarily be driven by changing consumer drinking habits, economic challenges, and the shifting preference towards other alcoholic drinks.
Likelihood of more casual consumption
While wine in South Korea is expected to decline in total volume terms, a notable shift towards everyday and more casual wine consumption is expected to emerge. Traditionally, wine in South Korea has been associated with special occasions, celebrations, and fine dining, but consumer preferences are gradually evolving to include more informal and accessible wine drinking habits.
AI set to have a greater impact on wine in the forecast period
AI is revolutionising the way in which consumers discover, purchase, and experience wine, particularly through AI-driven recommendation platforms and smart retail solutions. Apps like Vivino and Wine-Searcher have become essential tools for consumers, offering instant access to wine reviews, pricing, and pairing suggestions based on machine learning algorithms that analyse vast amounts of user-generated data.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in South Korea?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in South Korea?
- How are products distributed in South Korea?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in South Korea - Category analysis
KEY DATA FINDINGS
Consumers move away from wine due to price sensitivity and changing trends
Despite decline, trading up seen within wine
Share of on-trade sales rises, while hypermarkets continues to dominate off-trade sales
Champagne and sake set to buck the declining trend
Likelihood of more casual consumption
AI set to have a greater impact on wine in the forecast period
Alcoholic Drinks in South Korea - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!