PROSPECTS AND OPPORTUNITIES
Steady growth expected, with imported sparkling varieties leading the way
Thanks to the abundance of good-quality domestic wine brands and the growing availability of more sophisticated imported wines, wine is expected to maintain stable volume growth in North Macedonia over the forecast period. Consumers are showing an increasing interest in wine, often choosing to pair it with meals, reflecting growing sophistication.
Greater focus on health and sustainable practices
The wine market will continue to evolve over the forecast period, driven by a strong trend towards premiumisation. Key factors reshaping the industry include improved sustainability practices, technological advancements, and shifting consumer preferences.
E-commerce will drive growth
The performance of wine will be further boosted by the expansion of e-commerce with online sales expected to nearly double over the forecast period. This is being driven by an increasing number of local wine producers, family-owned wineries, and specialist retailers who are investing in and expanding their e-commerce platforms.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in North Macedonia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in North Macedonia - Category analysis
KEY DATA FINDINGS
Wine outperforms beer amid rising premiumisation
Ongoing innovation, with focus on organic launches
Off-trade remains dominant in wine distribution as e-commerce gains momentum
Steady growth expected, with imported sparkling varieties leading the way
Greater focus on health and sustainable practices
E-commerce will drive growth
Alcoholic Drinks in North Macedonia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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