PROSPECTS AND OPPORTUNITIES
Wine expected to maintain strong momentum across channels
Wine is expected to maintain its strong growth trajectory over the forecast period, supported by rising consumer awareness, continued development of on-trade establishments, and a deepening cultural appreciation of wine among middle- and upper-income segments. As tourism continues to flourish and premium hospitality venues expand their offerings, wine will likely gain further prominence on menus and in social settings.
Prices expected to rise amid inflation and premiumisation trends
Over the forecast period, the average unit price of wine is projected to increase. This is largely due to rising production and logistics costs, including challenges linked to agricultural inputs and imported grapes.
Bag-in-box formats expected to grow in popularity
The introduction of bag-in-box (BIB) wine packaging is expected to gain traction over the forecast period, particularly among value-oriented consumers and those seeking larger formats for home consumption or gatherings. The recent launch of Shahrazade Rosé Wine BIB 3L by Egy Beverages marked an early step in this direction, and similar offerings are anticipated to follow.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Egypt?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Egypt - Category analysis
KEY DATA FINDINGS
Wine emerges as one of the fastest-growing alcoholic drinks categories in Egypt
New product launches expand variety and appeal in the wine category
E-commerce and on-trade development continue to drive sales growth
Wine expected to maintain strong momentum across channels
Prices expected to rise amid inflation and premiumisation trends
Bag-in-box formats expected to grow in popularity
Alcoholic Drinks in Egypt - Industry Overview
Alcoholic drinks in 202: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!