PROSPECTS AND OPPORTUNITIES
Innovation could be key to maintaining demand for wine
Sales of wine in Australia are expected to continue declining in total volume terms during the first two years of the forecast period, driven by the growing trend of alcohol moderation and shifting consumer preferences towards alternative beverages. Additionally, Australia’s ongoing cost of living crisis is likely to contribute to this downward trend.
Opportunity for wine to be a drink of occasion with premium offerings
Wine drinking in Australia has been falling steadily, but there are still ways for wine to maintain its importance in the market. Other sparkling wine, in particular, looks set for solid growth over the forecast period.
Technological advancements look to shape how wine is manufacturerd
Australian wineries are embracing technology to enhance both efficiency and sustainability. Treasury Wine Estates (TWE), for instance, has invested AUD10 million in a fully automated barrel hall in the Barossa Valley, utilising driverless forklifts and custom software to improve production efficiency by up to 60%.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Australia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Australia - Category analysis
KEY DATA FINDINGS
Adapting to the health and wellness trend is key if wine is to thrive
Surge in demand for spritz cocktails behind innovation in sparkling wine
Food/drink/tobacco specialists dominate sales but e-commerce picks up share
Innovation could be key to maintaining demand for wine
Opportunity for wine to be a drink of occasion with premium offerings
Technological advancements look to shape how wine is manufacturerd
Alcoholic Drinks in Australia - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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