PROSPECTS AND OPPORTUNITIES
Strong growth outlook for the wine category
The wine market in the Philippines is set for further expansion during the forecast period, thanks to the anticipated recovery of the economy and a commensurate rise in disposable incomes. At the same time, incumbent players such as Bel Mondo Italia Corp and Emperador Distillers will look to build their distribution in modern retail channels to maximise access to potential customers.
Still light grape wine to remain preferred choice
Still light grape wine will account for the bulk of wine, since it offers multiple price points that cater to various consumer segments. The presence of Bel Mondo Italia Corp and Emperador Distiller Inc are flourishing in modern retail channels, specifically in convenience stores and supermarkets, but there is still room for them to be expand in on-trade channels.
Non-alcoholic wine likely to gain traction
With the anticipated growth of wine, new developments in non-alcoholic wine will also surface. There is a greater openness to experiment with zero alcohol wines, which means people can socialise without getting worried about getting drunk.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Philippines?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in the Philippines - Category analysis
KEY DATA FINDINGS
Wine generates robust sales in 2024
Bel Mondo Italia Corp continues to lead competitive landscape
Off-trade channel is significant in wine
Strong growth outlook for the wine category
Still light grape wine to remain preferred choice
Non-alcoholic wine likely to gain traction
Alcoholic Drinks in the Philippines - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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