PROSPECTS AND OPPORTUNITIES
Growth fuelled by shifting consumer attitudes
Still and sparkling wines are both expected to see steady growth over the forecast period, fuelled by shifting consumer attitudes, especially among younger consumers who view wine as a social experience. Sparkling wine, in particular, is gaining traction thanks to its rising popularity in casual settings.
RTD drinks may present a challenge to wine
The recent emergence of RTD drinks in Kazakhstan may present a challenge to wine, particularly among younger consumers who are increasingly drawn to convenient, low alcohol options. RTD cocktails offer an easy, flavorful alternative to traditional wines and are gaining momentum due to their accessibility and trend-driven appeal.
Non alcoholic wine potential
Despite rising interest in non alcoholic wine, its market share remains minimal, although dedicated shelves are starting to appear in stores - mainly in larger cities like Almaty and Astana, where the café and bar culture is more established. Growing inbound and outbound tourism is expected to support the category as international visitors are familiar with such products, and Kazakh travellers increasingly adopt similar preferences from abroad.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Kazakhstan?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Kazakhstan - Category analysis
KEY DATA FINDINGS
Rising prices and purchasing power decline impact wine sales in 2024
Innovation to attract a younger audience seeking novelty and quality
Rising interest in variety and quality drives growth of food/drink/tobacco specialists
Growth fuelled by shifting consumer attitudes
RTD drinks may present a challenge to wine
Non alcoholic wine potential
Alcoholic Drinks in Kazakhstan - Industry Overview
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Contraband/parallel trade
Duty free
Cross-border/private imports
Outlook
DISCLAIMER
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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