PROSPECTS AND OPPORTUNITIES
Innovation and sales are set to be driven by rising trends in health and wellness
Sales of sweet biscuits, snack bars, and fruit snacks are expected to grow steadily over the forecast period. Brands are increasingly reformulating products to align with health-conscious trends, focusing on reduced sugar and fat content, and introducing high-fibre alternatives.
Manufacturers are expected to focus on upgrading their production methods
Technological advancements will play a pivotal role in how manufacturers produce sweet biscuits, snack bars, and fruit snacks. Companies are expected to increase their use of automation, robotics, and renewable energy, striving for greater efficiency and sustainability.
Sustainability to set to be the focus of both innovation and manufacturing
Sustainability is increasingly important to Irish consumers, who are set to continue adapting their buying habits in line with eco-conscious trends. For example, in 2025, Nestlé Ireland introduced eco-friendly paper wrappers for its Yes! Fruit & Nut bars.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ireland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland - Category analysis
KEY DATA FINDINGS
Flavour innovation and health trends drive growth across sweet biscuits and fruit snacks
Jacob’s drives Valeo Foods’ leadership while smaller brands and private label drive sales
Supermarkets remain the leading channel for sweet biscuits, snack bars and fruit snacks in 2025
Innovation and sales are set to be driven by rising trends in health and wellness
Manufacturers are expected to focus on upgrading their production methods
Sustainability to set to be the focus of both innovation and manufacturing
Snacks in Ireland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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