PROSPECTS AND OPPORTUNITIES
Premiumisation and flavour innovation to drive the evolution of sweet biscuits
Over the forecast period, retail sales of sweet biscuits, snack bars, and fruit snacks in Singapore are expected to continue to grow, with a current value CAGR of 4% (2025 constant value CAGR of 2%). This growth will be driven by sweet biscuits, with several key trends shaping consumer preferences and market dynamics.
Digital engagement and private label innovations set to continue in convenience stores
Convenience stores in Singapore are increasingly leveraging digital transformation to enhance their competitiveness. This shift is particularly evident in impulse purchases of sweet biscuits, snack bars, and fruit snacks and is expected to continue.
Unpackaged sweet biscuits may grow in prominence, targeting similar consumption occasions
In Singapore, a significant shift towards wellness is being seen, driven by a more sophisticated population with growing disposable income, and this is expected to hamper the growth of sweet biscuits, snack bars, and fruit snacks. Consumers are prioritising freshness and quality over quantity, which is evident in the increasing popularity of unpackaged sweet biscuits sold through kiosks and other foodservice outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Singapore?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore - Category analysis
KEY DATA FINDINGS
Moderate growth for sweet biscuits, snack bars, and fruit snacks, contributed in part by the widening variety of brands
Kraft Foods remains the leading company in 2025 due to its strength in sweet biscuits
Supermarkets dominates overall retail sales but retail e-commerce sees dynamism
Premiumisation and flavour innovation to drive the evolution of sweet biscuits
Digital engagement and private label innovations set to continue in convenience stores
Unpackaged sweet biscuits may grow in prominence, targeting similar consumption occasions
Snacks in Singapore - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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