PROSPECTS AND OPPORTUNITIES
Ongoing sales expected thanks to sweet biscuits offering affordable treats for a wide range of consumers
Sales of sweet biscuits, snack bars and fruit snacks will continue on a positive path over the forecast period, driven by the increasing demand for convenient snacks amid current economic conditions. Sweet biscuits, in particular, are expected to flourish as a more affordable alternative to chocolate confectionery, given the latter’s price volatility and the global cocoa supply challenges.
Protein bars set to gain in popularity over the forecast period
Egypt is currently experiencing a surge in protein bar brands, fuelled by a significant increase in demand for this appealing and perceived healthy snack among a broad range of consumers. This proliferation of offerings is largely driven by emerging local brands.
Fruit snacks suffer from high prices
On the other hand, fruit snacks are suffering due to their elevated prices, as a result of accumulated price increases which brands are ultimately passing on to consumers. Additionally, demand for fruit snacks tends to be seasonal, peaking notably during the holy month of Ramadan.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt - Category analysis
KEY DATA FINDINGS
Sweet biscuits lead robust growth across the category
Ocean Foods maintains lead thanks to ongoing popularity of its Lambada wafers
Small local grocers remain popular for sweet biscuits, snack bars, and fruit snacks
Ongoing sales expected thanks to sweet biscuits offering affordable treats for a wide range of consumers
Protein bars set to gain in popularity over the forecast period
Fruit snacks suffer from high prices
Snacks in Egypt - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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