PROSPECTS AND OPPORTUNITIES
Snack bars to witness growth fuelled by rising health consciousness
Snack bars are set to witness robust growth driven by greater participation in sports and exercise-related activities as part of a healthier lifestyle. According to Euromonitor’s Health and Nutrition survey, the frequency of performing some form of daily exercise has further increased in 2025, based on the results of Indian respondents, highlighting the growing commitment towards fitness.
Plain biscuits will remain essential to consumers even as the premiumisation trend evolves in sweet biscuits
Filled biscuits along with cookies will drive premiumisation in sweet biscuits, while plain biscuits will continue to meet the needs of lower-income groups. Premium sweet biscuits, such as cookies and filled biscuits, will benefit from healthier perceptions as brands add in healthier ingredients.
The expansion of modern retailing will enable category growth
Although small local grocers will remain crucial for the distribution of sweet biscuits, the premiumisation of sweet biscuits will be increasingly influenced by modern retailers and retail e-commerce. For instance, category leader, Britannia Industries Ltd has leveraged e-commerce to launch its limited-edition Harry Potter themed chocolate biscuits under its Pure Magic brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in India?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in India?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in India - Category analysis
KEY DATA FINDINGS
Inflationary pressures and evolving consumer preferences impact growth of sweet biscuits
Britannia and Parle are leading brands with a strong heritage in sweet biscuits
Players remain dependent on small local grocers
Snack bars to witness growth fuelled by rising health consciousness
Plain biscuits will remain essential to consumers even as the premiumisation trend evolves in sweet biscuits
The expansion of modern retailing will enable category growth
Snacks in India - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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