PROSPECTS AND OPPORTUNITIES
Health claims and product reformulations will inform innovation in forecast period
Overall value growth for sweet biscuits, snack bars and fruit snacks will increase early in the forecast period and remain steady throughout, while volume growth will be marginal at best. Consumer interest in snacks providing clear functional benefits is anticipated to guide innovation over the forecast period.
Influencer and social media marketing set to further drive brand engagement
Social media platforms, especially TikTok, are significantly boosting snack product visibility and impulse purchasing among digitally engaged younger consumers. Mondelez’s Oreo brand has notably leveraged influencer marketing through a high-profile partnership with Coca-Cola, launching Coke-flavoured Oreos in September 2024 and propelling a joint marketing campaign leveraging TikTok to spread the message of Bestie Mode.
Regulation changes and GLP-1 use reshape snack preferences
The rising popularity of GLP-1 medications will continue influencing snack consumption patterns in the US, prompting food companies to invest in products that align with users’ preferences for better-for-you options boasting functional benefits, such as high-protein, low-sugar, and nutrient-dense snacks in smaller portions. This consumer group prioritises careful snack selection, ingredient transparency and additional functional benefits, encouraging greater shelf-space allocation for suitable products.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in USA?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in USA?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in the US - Category analysis
KEY DATA FINDINGS
Prevailing wellness trends slow growth in 2025
Strategic focus on core brands
Value-conscious shopping directs growth across retail distribution channels
Health claims and product reformulations will inform innovation in forecast period
Influencer and social media marketing set to further drive brand engagement
Regulation changes and GLP-1 use reshape snack preferences
Snacks in the US - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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