PROSPECTS AND OPPORTUNITIES
Legacy snack brands set to undergo inevitable transformation as more consumers seek novelty and trendiness
Traditionally dominant brands, often referred to as ‘national snacks’ due to their steady sales and widespread recognition, are now facing a decline in demand. Today’s consumers no longer display the same level of loyalty to legacy brands that continue to offer the same flavours, packaging and product formats.
Meal-replacement biscuits and snacks face potential challenges
A growing number of products within sweet biscuits, snack bars and fruit snacks are beginning to enhance their nutritional profiles, which signals a potential shift toward positioning these products as meal replacements. However, for this transition to succeed, two key challenges must be addressed: consumer acceptance and pricing.
The rise of individually packaged biscuits
Amid rising raw material costs, biscuit packaging is evolving from bulky, box-based formats to more compact and practical designs. Products that were once commonly sold in multi-unit boxes are now increasingly offered as single-serving units on retail shelves.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Korea?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in South Korea - Category analysis
KEY DATA FINDINGS
Growing preference for health-conscious and nutrient-rich snacks
Despite new entrants, leading players retain stronghold
Inadequate value delivered by packaged chocolate coated biscuits, compared with well-developed chocolate desserts in foodservice outlet
Legacy snack brands set to undergo inevitable transformation as more consumers seek novelty and trendiness
Meal-replacement biscuits and snacks face potential challenges
The rise of individually packaged biscuits
Snacks in South Korea - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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