PROSPECTS AND OPPORTUNITIES
Steady growth is expected as key companies will expand distribution and production capacity
Value sales of sweet biscuits, snack bars, and fruit snacks in the Philippines are expected to rise steadily over the forecast period. While growth will be moderate, the category will remain resilient, aided by evolving consumer preferences, product innovations, and strategic investments from leading players.
Digitalisation is expected to shape retail strategies and consumer engagement
In 2025, the Department of Trade and Industry (DTI) in the Philippines announced its intention to tighten regulation around retail e-commerce, aiming to improve dispute resolution mechanisms for both consumers and sellers on online platforms. While retail e-commerce is set to grow dynamically within sweet biscuits, snack bars, and fruit snacks, its share remains niche, with uptake concentrated primarily in urban areas.
The rise of healthier snacking is set to be supported by innovation and sustainability efforts
Consumer interest in healthier snack options is growing in online conversations. However, health-focused products, especially protein/energy bars, represent a niche market in the Philippines.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Philippines?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Philippines?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Philippines?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Philippines?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in the Philippines - Category analysis
KEY DATA FINDINGS
Value sales growth is driven by sweet biscuits amid the rising price of key ingredients
Universal Robina Corporation leads through active collaborations and digital engagement
Small local grocers remains the key channel, while retail e-commerce records dynamic growth
Steady growth is expected as key companies will expand distribution and production capacity
Digitalisation is expected to shape retail strategies and consumer engagement
The rise of healthier snacking is set to be supported by innovation and sustainability efforts
Snacks in the Philippines - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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