PROSPECTS AND OPPORTUNITIES
Rising interest in functional snacking will drive demand for snacks in Norway
Over the forecast period, sweet biscuits, snack bars, and fruit snacks in Norway is set to record positive retail value growth. However, while protein/energy bars continue to expand steadily, sweet biscuits faces ongoing challenges amid shifting consumer behaviours and health priorities.
Digital engagement and flavour innovation are set to drive sales of protein/energy bars
Digital innovation across the sweet biscuits, snack bars, and fruit snacks in Norway remains modest but gradually increasing. Brands are increasingly leveraging social media to engage niche audiences and younger consumers, particularly when launching new flavours or promoting limited-edition formats.
Nutritional expectations are set to rise for snack bars, as sweet biscuits will remain occasional treats
Health and wellness will continue to be key influences in snack bar and fruit snack, whereas wellness will remain less relevant in sweet biscuits. Most Norwegian consumers still perceive sweet biscuits primarily as indulgent treats, typically enjoyed in moderation or reserved for specific occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Norway?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Norway?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Norway - Category analysis
KEY DATA FINDINGS
Snack bars drive growth as health and convenience boost sales in 2025
Orkla retains the leadership while protein/energy bars become increasingly competitive
Supermarkets lead distribution as protein/energy bars widen channel reach in Norway
Rising interest in functional snacking will drive demand for snacks in Norway
Digital engagement and flavour innovation are set to drive sales of protein/energy bars
Nutritional expectations are set to rise for snack bars, as sweet biscuits will remain occasional treats
Snacks in Norway - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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