PROSPECTS AND OPPORTUNITIES
More affordable prices will help sweet biscuits, snack bars and fruit snacks to outperform traditional confectionery
Retail volume sales of sweet biscuits, snack bars and fruit snacks are expected to see steady growth over the forecast period. The category offers a wide range of options across various price points, making it accessible to a broad consumer base.
Private label expansion likely as price pressure intensifies
While innovation in the category remains limited, retailers are increasingly launching their own versions of branded products, often closely imitating established names in terms of format and flavour. In response to this trend, branded players will be forced to make strategic decisions around how to retain their competitive edge.
Scope for development of offerings will health and wellness positioning
The development of new products with a health and wellness positioning offers manufacturers a key opportunity to justify higher price points. For example, biscuits and bars with a reduced sugar content, higher fibre levels, or which cater to gluten-free and vegan diets are likely to appeal to increasingly health-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania - Category analysis
KEY DATA FINDINGS
Overall flat performance but protein bars gain ground
Private label becomes more popular as branded players face pricing pressures
Supermarkets dominates while e-commerce makes further gains
More affordable prices will help sweet biscuits, snack bars and fruit snacks to outperform traditional confectionery
Private label expansion likely as price pressure intensifies
Scope for development of offerings will health and wellness positioning
Snacks in Lithuania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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