PROSPECTS AND OPPORTUNITIES
Ongoing strong sales supported by new product launches and enhanced distribution
Sales of sweet biscuits, snack bars and fruit snacks will remain on a positive, stable, trajectory over the forecast period. The growing number of modern grocery retailers in most urban areas, and the expansion of urban consumption and tastes into more rural areas, will continue to boost sales over the coming years.
Price-quality ratios and health-positioned innovations will be key to ongoing developments
Companies such as Société Tunisienne de Biscuiterie (SOTUBI) and Société l'Appetissante will continue to focus on innovation over the forecast period and launch new product products with the best price-quality ratio in order to remain competitive.
Sugar and flour taxes will continue to impact manufacturing costs and prices for local producers
The tax increase by Tunisian government on imported sugar and flour will continue to affect the prices of sweet biscuits, snack bars, and fruit snacks over the forecast period. The Tunisian industry has historically been well supported by the Tunisian Ministry of Industry in order to boost sales from local brands, however, due to economic challenges, the Tunisian Ministry of Finance decided to apply taxes on sugar and electricity for local manufactories, starting from 2022.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia - Category analysis
KEY DATA FINDINGS
Sales remain stable, supported by the popularity of sweet biscuits and the rise of snack bars
Société Tunisienne de Biscuiterie maintains its strong lead thanks to success of Saïda
Small local grocers remain key outlets for sweet biscuits, snack bars, and fruit snacks
Ongoing strong sales supported by new product launches and enhanced distribution
Price-quality ratios and health-positioned innovations will be key to ongoing developments
Sugar and flour taxes will continue to impact manufacturing costs and prices for local producers
Snacks in Tunisia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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