PROSPECTS AND OPPORTUNITIES
Players expected to focus on striking a balance between health and indulgence
Sales of sweet biscuits, snack bars and fruit snacks are expected to see steady growth in value terms (at constant 2025 prices) over the forecast period. This growth is expected to be driven by a strong focus on innovation and a shift towards more health and wellness products, although indulgent products are also expected to remain a staple for many consumers.
Digital tools set to support new product development and innovation
Innovation is now the main driver of growth in sweet biscuits and snack bars in Italy, with these categories undergoing a profound and dynamic transformation. This drive for innovation stems from the growing demand from consumers who are increasingly attentive to quality, sustainability, new taste trends and the demands of a healthier and more active lifestyle.
Players expected to focus on health and sustainability
Health and wellness and sustainability are expected to be the two key elements informing new product development and innovation throughout the forecast period. On the health side, there is expected to be a growing demand for products, mainly sweet biscuits, with functional or enriched ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Italy?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Italy?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Italy - Category analysis
KEY DATA FINDINGS
Players focusing on health and indulgence to drive sales
Barilla stays on top thanks to ongoing investment in innovation
Supermarkets remain key but other channels showing promise
Players expected to focus on striking a balance between health and indulgence
Digital tools set to support new product development and innovation
Players expected to focus on health and sustainability
Snacks in Italy - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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