Sales of sweet biscuits, snack bars and fruit snacks are expected to see steady growth in value terms (at constant 2025 prices) over the forecast period. This growth is expected to be driven by a strong focus on innovation and a shift towards more health and wellness products, although indulgent products are also expected to remain a staple for many consumers.
Innovation is now the main driver of growth in sweet biscuits and snack bars in Italy, with these categories undergoing a profound and dynamic transformation. This drive for innovation stems from the growing demand from consumers who are increasingly attentive to quality, sustainability, new taste trends and the demands of a healthier and more active lifestyle.
Health and wellness and sustainability are expected to be the two key elements informing new product development and innovation throughout the forecast period. On the health side, there is expected to be a growing demand for products, mainly sweet biscuits, with functional or enriched ingredients.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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