PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, driven by dual trends for indulgence and health-focussed products
Ongoing growth is expected for sweet biscuits, and snack bars and fruit over the forecast period, at relatively low yet steady levels. This performance will be driven by dual trends for indulgence (e.
Technological developments set to influence snacks across various categories
In a cross-category trend, globally-strong brands in Mexico are expected to bring digital and technological advancements to help reshape product innovation, manufacturing, and distribution. For example, as seen with Mondelez International Inc (GBO), whose global food scientists use an Artificial Intelligence (AI) tool to create recipes by specifying desired characteristics, including flavour, aroma, and appearance.
Junk food ban in schools could impact sales of sweet biscuits in particular
In a further cross-category trend, sweet biscuits, in particular, could also be impacted by the junk food ban in schools. In March 2025, Mexico enacted a nationwide ban on the sale of junk food in schools, targeting ultra-processed products high in sugars, fats, and sodium.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Mexico - Category analysis
KEY DATA FINDINGS
Sales driven by fruit snacks, as consumers seek healthy on-the-go snacking options
Pepsico Mexico maintains its company lead, while Mondelez tipped as one to watch in protein/energy bars
Sweet biscuits, snack bars, and fruit snacks follows the same cross-category distribution trends
Ongoing growth expected, driven by dual trends for indulgence and health-focussed products
Technological developments set to influence snacks across various categories
Junk food ban in schools could impact sales of sweet biscuits in particular
Snacks in Mexico - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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