PROSPECTS AND OPPORTUNITIES
Positive outlook
Sweet biscuits, snack bars and fruit snacks is expected to grow in both volume and value terms during the forecast period. Anticipated improvements in the country's economy, along with increasing disposable income amongst consumers, are likely to boost demand for products in this category.
Seasonal holidays and gifting availability on biscuits’ radar
The seasonal performance of biscuits will play an important role in the overall yearly sales of businesses, especially sales at Easter, Halloween and Christmas. As supermarkets and discounters are slowly introducing shelf space for sweet biscuits during these periods, brands are tapping into this trend by launching new products that are designed with this in mind, featuring premium packaging.
Health and wellness focus will continue to drive new product development
The health and wellness trend is likely to continue to gain traction and drive new product development within sweet biscuits, snack bars and fruit snacks during the forecast period. Players are responding by focusing on enriching the nutritional content of snack bars, with a strong emphasis on protein and energy benefits.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia - Category analysis
KEY DATA FINDINGS
Focus on indulgence informing new product development
Leader continues to innovate, while private label expands
Discounters continues to solidify position in sweet biscuits
Positive outlook
Seasonal holidays and gifting availability on biscuits’ radar
Health and wellness focus will continue to drive new product development
Snacks in Colombia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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