PROSPECTS AND OPPORTUNITIES
Retail volumes will remain stable as value growth builds
Volume growth of sweet biscuits, snack bars and fruit snacks is expected to remain stable. Healthier options such as fruit snacks and protein/energy bars will see positive development as consumers remain interested in healthier snacking options.
Manufacturers will focus on the development of products with no or lower chocolate content
The situation on the world market with regards to cocoa will remain uncertain, but it is likely that cocoa will become even more expensive, with volatility in terms of cocoa commodity prices. In response to this uncertainty, manufacturers of sweet biscuits and snack bars will look for alternatives to cocoa.
Clean label snack bars offer an opportunity for growth
Domestic players Upfront and Holie’s are examples of players in the highly dynamic protein/energy bars category which have performed very well. These two players emphasise values such as transparency, nutritional value, honest ingredients, with limited use of sugar without compromising on quality and taste.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Netherlands?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Netherlands?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in the Netherlands - Category analysis
KEY DATA FINDINGS
Growing interest in added value products supports value growth
Mondelez Nederland faces strong competition from challenger brands
Supermarket channel remains dominant as retail e-commerce records strong growth
Retail volumes will remain stable as value growth builds
Manufacturers will focus on the development of products with no or lower chocolate content
Clean label snack bars offer an opportunity for growth
Snacks in the Netherlands - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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