PROSPECTS AND OPPORTUNITIES
Growth limited by maturity
Sweet biscuits, snack bars, and fruit snacks is expected to register further growth over the forecast period, supported by expanded product variety, broader distribution, and promotional activities by key players. However, the category faces some maturity-related challenges, limiting the pace of growth of more traditional products.
New flavours and formats to drive growth of filled biscuits and wafers
Filled biscuits and wafers is set to be the fastest-growing category within sweet biscuits in Georgia over the forecast period in volume terms. This will be driven by their appealing texture and flavour variety, combining crispness with fillings, which makes them especially popular among children and young adults.
Health-driven choices are not yet a significant factor influencing demand
Health-focused trends, such as plant-based, natural ingredients, and a “wholesome” positioning, are not expected to be relevant for the Georgian sweet biscuits and snack bars market and are unlikely to gain popularity in the near future. While dried and processed fruits are widely consumed in Georgia, this is primarily due to climate conditions and cultural traditions, not because they are perceived as healthier options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Georgia - Category analysis
KEY DATA FINDINGS
Sweet biscuits benefit from being affordable and staple snacks
Mondelez International Inc leads, offering its strong brands, innovation and promotions
Expansion of modern grocery retailers via new stores and mergers
Growth limited by maturity
New flavours and formats to drive growth of filled biscuits and wafers
Health-driven choices are not yet a significant factor influencing demand
Snacks in Georgia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!