PROSPECTS AND OPPORTUNITIES
Modest value growth and flat volume sales are predicted for the forecast period
Retail value sales are set to rise in sweet biscuits, snack bars and fruit snacks across the forecast period, driven by several key factors. Inflationary pressures may re-emerge, particularly given ongoing instability in the Canada–US trade relationship.
Snack bars are expected to be the key focus of innovation, aligning with consumer demands
While manufacturers will increasingly introduce portable and shareable formats in categories such as fruit snacks and sweet biscuits, snack bars will remain the area most aligned with the needs of modern, on-the-go consumers. The ever-expanding snacking trend, characterised by the snack anywhere, anytime mindset, continues to make snack bars one of the most attractive segments.
Sugar aversion and front-of-label packaging requirements are set to negatively impact sales
The aversion to sugar has been challenging growth of many packaged food categories across the review period, including sweet biscuits, snack bars and fruit snacks. Despite significant efforts by numerous brands to reposition sweet snacks with a healthier image, through claims such as no added sugar or low sugar, consumer scepticism remains strong.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Canada?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Canada?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Canada?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Canada?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Canada - Category analysis
KEY DATA FINDINGS
Canadians continue to seek moments of comfort, supporting value growth in 2025
Mondelez Canada Inc retains its lead, while Nestlé Canada Inc records strong growth
Retail e-commerce continues to rise as consumers appreciate ease and convenience
Modest value growth and flat volume sales are predicted for the forecast period
Snack bars are expected to be the key focus of innovation, aligning with consumer demands
Sugar aversion and front-of-label packaging requirements are set to negatively impact sales
Snacks in Canada - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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