PROSPECTS AND OPPORTUNITIES
Dynamic consumer attitudes to impact category performance in the forecast period
Sales of sweet biscuits, snack bars and fruit snacks are projected to see steady growth over the forecast period in value and volume terms. Consumer spending on discretionary items like snacks is projected to increase while prices are also expected to stabilise.
Functional benefits and product innovation key to growth
Health and wellness will likely be a key factor in driving product innovation within sweet biscuits, snack bars and fruit snacks over the forecast period, as has been the case in the last few years of the review period. Snack bars are projected to grow faster than sweet biscuits and one of the key themes is the increased focus on high protein choices that are low in sugar.
The use of quality ingredients likely to inform consumer choices
Consumer demand for functional food is forecasted to be a long-term trend, with the snack bars category expected to gain the most from this shift in consumer behaviour. Protein is one of the most prominent claims existing in the market as it is an essential nutrient for energy, weight loss and building muscle.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Australia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Australia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Australia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Australia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Australia - Category analysis
KEY DATA FINDINGS
Price rises remain a feature of the category but sales remain strong and steady
Arnott’s consolidates its leading position
Supermarkets playing a key role in driving both offline and online sales
Dynamic consumer attitudes to impact category performance in the forecast period
Functional benefits and product innovation key to growth
The use of quality ingredients likely to inform consumer choices
Snacks in Australia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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