Sales of sweet biscuits, snack bars and fruit snacks are projected to see steady growth over the forecast period in value and volume terms. Consumer spending on discretionary items like snacks is projected to increase while prices are also expected to stabilise.
Health and wellness will likely be a key factor in driving product innovation within sweet biscuits, snack bars and fruit snacks over the forecast period, as has been the case in the last few years of the review period. Snack bars are projected to grow faster than sweet biscuits and one of the key themes is the increased focus on high protein choices that are low in sugar.
Consumer demand for functional food is forecasted to be a long-term trend, with the snack bars category expected to gain the most from this shift in consumer behaviour. Protein is one of the most prominent claims existing in the market as it is an essential nutrient for energy, weight loss and building muscle.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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