With Vietnam’s economic recovery anticipated to strengthen, sweet biscuits, snack bars and fruit snacks is projected to achieve robust growth in both value and volume terms throughout the forecast period. Increased consumer spending and a renewed preference for convenient snack options are expected to drive this expansion.
Retail e-commerce, though still a minor channel in terms of total sales contribution, is expanding steadily and will continue rising throughout the forecast period. Leading companies, including Mondelez, Bibica, and Orion Food, have strategically established official online stores on platforms such as Lazada and Shopee.
Increasing consumer awareness of health and wellness will significantly influence product innovation during the forecast period. Vietnamese consumers, becoming more mindful of dietary choices, will increasingly demand options with improved nutritional profiles, including reduced sugar content and smaller serving sizes.
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Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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