PROSPECTS AND OPPORTUNITIES
Widening consumption occasions to stimulate category growth
Strong-to-moderate retail value (constant 2025 prices) sales growth is projected for sweet biscuits, snack bars and fruit snacks as the forecast period progresses. One of the primary drivers of sweet biscuits, snack bars and fruit snacks is expected to be the resilience of consumer snacking habits, which remain deeply ingrained in Brazilian culture.
Technological advancements focusing on production optimisation and AI for better promotional performance
Technological advancements are expected to play a pivotal role in shaping the outlook for sweet biscuits, snack bars and fruit snacks in Brazil. As manufacturers face ongoing cost pressures and rising consumer expectations, digital transformation and automation are becoming essential tools for maintaining competitiveness and driving innovation.
Functionality to be more specific and expand beyond snack bars
Consumer behaviour is evolving, with a growing preference for snacks that align with health and wellness goals. This is particularly evident in the rising demand for functional snack bars, such as those enriched with protein, fibre or vitamins.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil - Category analysis
KEY DATA FINDINGS
Healthier options and convenience positioning boost snack bars
Small brands enjoy widening space to show strong dynamism
Supermarkets leads, with warehouse clubs gaining importance
Widening consumption occasions to stimulate category growth
Technological advancements focusing on production optimisation and AI for better promotional performance
Functionality to be more specific and expand beyond snack bars
Snacks in Brazil - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!