PROSPECTS AND OPPORTUNITIES
Steady growth expected, driven by health and convenience
Retail sales of sweet biscuits, snack bars and fruit snacks in Saudi Arabia are forecast to experience steady growth in the forecast period, with a current value CAGR of 7% (2025 constant value CAGR of 5%). This growth will be underpinned by rising demand for both functional and indulgent snacks, driven by several key factors.
Innovation and digitalisation set to drive sales
Digital and tech advancements are forecast to significantly influence the performance of sweet biscuits, snack bars, and fruit snacks in Saudi Arabia in the forecast period. Innovation in product formulations, focusing on cleaner ingredients, is likely to be a key trend, driven by growing consumer awareness of health and wellness.
Health trend will guide future product launches and fuel growth
Health and wellness is forecast to remain a significant growth driver within sweet biscuits, snack bars, and fruit snacks in Saudi Arabia. An increasing number of Saudi consumers are now actively seeking snack products that align with their health goals, with fewer additives, and higher nutritional value, such as wholegrains and added vitamins.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Health and indulgence shape trends and fuel growth
Loacker maintains its lead, while health-focused Quest gains ground
Supermarkets and hypermarkets still lead sales, while retail e-commerce sees dynamic growth from a low base
Steady growth expected, driven by health and convenience
Innovation and digitalisation set to drive sales
Health trend will guide future product launches and fuel growth
Snacks in Saudi Arabia - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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