PROSPECTS AND OPPORTUNITIES
Enhanced indulgence and sensory experiences to stimulate retail value sales
Retail value (constant 2025 prices) sales of sweet biscuits, snack bars and fruit snacks are expected to rise over the forecast period, albeit at a moderate-to-slight rate. Nonetheless, the category is expected to see new product developments delivering enhanced indulgence, together with heightened sensory experiences.
Strong health and wellness to colour new product development
Health and wellness is predicted to continue to feature strongly in new product developments. This is set to see more better for you and reduced sugar options with natural ingredients, often of domestic origin to indicate sustainability.
Sustainability remains important to manufacturers and consumers alike
Sustainability remains important to Finns. Manufacturers tend to emphasise their domestic origin with the Key Flag symbol on their packaging, while pointing out that products produced in Finland using local ingredients are more sustainable.
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Overview:
Understand the latest market trends and future growth opportunities for the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sweet Biscuits, Snack Bars and Fruit Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sweet Biscuits, Snack Bars and Fruit Snacks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sweet Biscuits, Snack Bars and Fruit Snacks in Finland?
- Which are the leading brands in Sweet Biscuits, Snack Bars and Fruit Snacks in Finland?
- How are products distributed in Sweet Biscuits, Snack Bars and Fruit Snacks in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sweet Biscuits, Snack Bars and Fruit Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sweet Biscuits, Snack Bars and Fruit Snacks in Finland - Category analysis
KEY DATA FINDINGS
Incorporation of confectionery and indulgence boosts snack bars
Fazer Makeiset invests in regular updates
Popping products into baskets during weekly shops boosts large modern grocery retailers
Enhanced indulgence and sensory experiences to stimulate retail value sales
Strong health and wellness to colour new product development
Sustainability remains important to manufacturers and consumers alike
Snacks in Finland - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Sweet Biscuits, Snack Bars and Fruit Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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